Innovators – Diagnostic Tool

Why the LIDTM ?

There are many reasons why organisations need to innovate.  One of the common drivers for innovation is the need to generate new or enhanced products, services or solutions in order to keep up with ever-changing customer demands.  Equally, driving internal business process or structure improvement may be needed to support strategy and brand development.

Whatever the drivers are, at times, people in the organisation are required to direct, develop and exert their creative energy in ways that are useful and helpful to the innovation process. Leaders have a responsibility to encourage, facilitate and nurture opportunities that enable this creative energy to emerge and be channelled effectively.

Focus of the LID™

Workplace innovation is a ‘hot topic’ and there are many questionnaires in the marketplace, measuring different aspects of organisational capacity for innovation. However, the LID™ is the only diagnostic that focuses on providing structured feedback to direct leaders of teams doing novel work in their organisation.

Credentials of the LID™

The LID™ has been developed through analysis of the academic literature on leadership of innovation, as well as practitioner feedback. Our research team continually monitors results so that it provides meaningful information and feedback for respondents to act upon. We are collecting norm data of successful innovative leaders of work teams ‐ if your organisation would like to contribute, please contact us.

Benefits of the LID™

  • Leaders target their efforts on what matters most, with better morale and performance payback.
  • Leaders consider a proper breadth of issues, internal and external to the organisation, increasing their credibility.
  • Leaders learn what’s required to manage novel work that needs creative ideas.
  • Employees’ efforts are more directly connected with the vision and goals of the organisation.
  • Stakeholders are more appropriately involved in all stages of work development, raising their commitment to the project.
  • Employees feel more valued which has a direct effect on satisfaction and retention rates.
  • At an organisational level, the LID™ can raise overall awareness of strengths and blind spots in managing novel work.

Technical aspects

  • It can be completed as a self‐rating or as a 360 feedback version.
  • It has quantitative and qualitative components that combine speed of completion and depth of feedback.
  • It is available on‐line and only takes approximately 20 minutes to complete.

How the LID™ results are presented

The LID™ is a 360‐degree diagnostic assessing the frequency of a leader’s behaviours. Research suggests that as a leader of creative endeavour, there are 4 categories where a leader can distribute their energies to support creative endeavours.


The first looks at how the leader channels their own energies into productive behaviour, signifying their thoughts and feeling about the importance of the work. The second area is in leading the team with which they are working to enable creative outputs. The third is within the resources and constraints of the organisation within which the team is operating. The fourth is the changing external environment which is impacting on the team and shaping desired outputs.

Full Reporting Output

Once the LID™ has been completed, all participants are provided with a personal Feedback Report created by McLaren and normally will be allocated with a LID Facilitator to interpret and discuss the feedback report with them. The report consists of a graphical document which summarises the assessment carried out, along with other sections to explain the LID model in more detail.

You can see an example of the reporting pack below. Please click on the image or the link to download a PDF version of our LID product sheet.

“We use the LID 360 version as an integral part of our Talent and Leadership Development programme. As innovation and leadership responsibilities are so closely linked, we believe aspiring leaders should be equipped with practical help early in their careers. The LID feedback report generates sound, practical guidance and when used as part of a facilitated workshop enables participants to share valuable insights nd experience”

Dr Gill Stevens, Director, Level 7 Limited

Click here to download the LID product sheet

Click here to find out more about the diagnostic tool and associated costs

Articles in this series

  • Innovators - Diagnostic Tool