“Every business has its own unique definition of what innovation means.
At its simplest, innovation is about translating an idea into a process, product or service that creates value and answers a need in a way not seen before.
What innovation is not, is simply a buzzword for the cool things that startups get to do. Take a look at the number of more established companies like Airbus or the Chubb Group who now employ a Chief Innovation Officer and you’ll get an idea as to how innovation is as much about staying ahead of the competition as it is about being disruptive.”
Read more at http://www.yourbetterbusiness.co.uk/is-innovation-in-your-business-dna/#MkoppAa41hxqQmPu.99 or to see how McLaren can help squeeze the innovation potential out of your work-force, click here